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What is Brand Awareness?
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness. Previously, we’ve written an article explaining what is brand awareness. In this article, we will focus on the types of brand awareness, how to measure each type and successful brand awareness examples of companies that have creatively put all the brand awareness types together.