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What is Content Creation?
When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing.
While blogging is extremely effective (as AdEspresso can show!), there are a large number of other types of content that you can—and should—add to your content marketing arsenal.
Different types of content can help you connect with different customers in a number of ways. In many cases, a variety of content types is ideal for reaching and connecting with users at different points of the digital sales funnel.
In this post, we’re going to look at the eight most popular different types of content and how to use them to win new leads and drive sales.